Dog Commercial Super Bowl 2025. On this super bowl night, when ads within fox's game broadcast fetched a record $7 million for 30 seconds, the nascent dog food company found itself atop a different industry standard. Brands are already planning their super bowl strategy, whether it will be a pricey tv buy on the broadcast or it will be hacking the super bowl through digital.

This ad is a great example of how a. Jonathan mildenhall, the company’s chief marketing officer, alluded to rocket returning to the big game while onstage.